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5 Wine Buying Techniques to Avoid

How to make clever choices when you’re buying wine

There are a number of ingrained techniques that people fall back on when they’re purchasing wine. Techniques that are believed to be indicators of good or bad bottles when we’re not familiar with the particular brands are not always the best means of judging wine you’re purchasing for consumption.

These are the 5 wine buying techniques that you’d do best to avoid when you’re making tough decisions. 

  1. Italy and France are not the be all and end all of wine

The default region for people to go to when purchasing wine often tends to be Italy or France, but others do exist. Try to branch out on your choices; there are some real top quality wines available from California, Chile, and Argentina etc.

  1. Don’t choose the second cheapest wine on the menu when dining out

This is something we’ve all been guilty of. Choosing the second cheapest is meant to make us look like we’re not being cheap, while still getting a decent quality bottle of wine. Restaurants are fully aware of this technique and therefore overprice that bottle knowing that consumers will tend to lean more towards it. Don’t fall for it.

  1. Don’t judge by how the bottle looks

It is easier said than done, we know. But try not to be fooled by the packaging of a wine. Nicely designed labels, and fancy carry cases might make it feel as though you’re buying a premium product, but this can often be covering for a lack of quality and taste in the wine you’re buying.

  1. Older doesn’t always equal better

Although a big part of buying in is the reliance of it ageing well and gaining value over time, this is not a guarantee with all bottles, so don’t be fooled into thinking older always means better. Some wines are past their best even if just a few years old – do your research especially with wines like Beaujolais and Prosecco for example.

  1. Name brands are not always the best option

As with any purchase in life, many of us tend to go for recognisable and trusted names, but when buying wine this should not dictate your choices. Lots of the big names in wine, the ones you’ll for sure see in the local supermarket are mass produced in the millions per year, sometimes quality is compromised from making volume, so try to go with that lesser known name that may contain a surprise tasting experience having being created by a smaller winery, prepare to experiment a bit more with flavours.


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