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The rise of draught wines

Why is wine on tap becoming so popular?

Those traditionalists still unsure of whether or not they want to be drinking their wine from a screw top bottle are about to be faced with another conundrum, as the rise of wine on tap continues at pace.

Of course, the premium feel of uncorking an aged bottle of wine from your collection will always trump pulling a lever on a 20 litre keg of wine, but it is the eco friendly nature of this method of wine drinking that is causing such a big upturn in the number of bars serving wine in this way.

While draught wine seems like an innovation, it was in fact pioneered in the old world nation of Italy, later gaining traction in the new world regions of the US, Australia and New Zealand.

But despite its old-world origins – usually a winning sign for wine traditionalists – a stigma is still attached to serving wine by tap. Yet, likely to the delight of wine producers, it’s the older generation that raise their eyebrows at draught wine. Millennials are less fussed by the vessel their wine is kept in, as long as it’s good value for money, high quality and has a unique back story.

But won’t wine taps make it easier for outlets to cheat customers with cheap wine? On the contrary: wine in a keg is not exposed to light and air, so it is easier to preserve, meaning that higher-end wine can be added to menus without outlets fearing it will go to waste.

With a number of trendy outlets in bigger cities around the UK embracing the sale of wine on draught, it might be time for traditionalists to accept this new trend, although it’s safe to say wine kegs are far from becoming a worthwhile investment.



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